A Cautious Return to Twitter

I’m back on Twitter. For perhaps the fifth or sixth time in my life. Every time I’ve deactivated an account in the past, it felt good. I swore I wouldn’t make another one again.

And yet, here we are.

Why?

• I’ve been A/B testing my analytics on Instagram and LinkedIn. Now I’m introducing Twitter for A/B/C testing.

• I’m fascinated by Twitter’s evolution. A lot’s changed around here since I last logged on. I’d like to see how it can enhance my business.

• Some of my clients ask me about Twitter and whether or not they should be active on the platform. I always feel the need to be more educated on this front.

• I want to stay further connected with Cincinnati news and content. I’ve fallen in love with the city, and having made half a dozen Skyline dips since moving here, I feel a burgeoning loyalty.

• I feel behind the times with arts, entertainment and pop culture. I’ve built an entertainment bubble that now makes me feel old. I don’t recognize the majority of new celebrities and figures now. Combined with the occasional backache and bedtime by 10 p.m., it’s easy to see why I feel…aged.

How is it different this time?

• I’m curating my follows and likes towards industry news and thought leadership. Topics include marketing, solopreneurship, #TheGreatResignation, copywriting, brand management and related subject matter. I’m also eyeing platforms and publications that are on my byline bucket list.

• I’m even more carefully curating my follows and likes that appeal to our better digital angels — not taking the #cancelculture bait and not jumping on the rhetoric bandwagon. The urge to be relevant and feel validated via likes and follows through fiery, up-to-the-second tweets drove me crazy. There can be a different, better use of the platform.

• I intend to observe and then engage. Listen first, speak second.

Wish me luck, friends! And give me a follow if you feel so inclined.